Logo
A monogram “A” crossed by three swoosh lines — a route from origin to port. Eight versions: dark, light, two horizontal, app icon and three mono.
Brand and website for a UAE grain trader
Almora Trading FZE trades wheat, corn, barley, oilseeds, vegetable oils and pulses from the UAE. The new trading house needed an identity and a website that would look established to mills, feed producers and importers from the first contact.
The task
Commodity buyers decide quickly whether a counterparty is serious. The brand had to feel trustworthy and premium on documents and screens alike, and the website had to explain the offer — products, trade terms and logistics — in about a minute.
What we did
Palette & type
Five colours from onyx to bronze, a classic serif for the name and widely spaced capitals for the descriptor.
Stationery
A 90 × 55 mm business card, an A4 letterhead and HTML email signatures for the team.
Website
An English-language site with a map of origins and destinations, 15 commodity positions, trade terms and an enquiry form with six layers of spam protection.
In numbers
8logo versions
5brand colours
15commodities on the site
6layers of spam protection
Brand palette
Onyx#0F0E0C
Ivory#F1E7D2
Champagne#EED9A0
Gold#C29A4E
Bronze#8A6428
Selected artefacts
